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Pirelli becomes co-title sponsor of Trek

After a season as a technical partner, Pirelli has become co-title sponsor of the mountain bike team, Trek Pirelli.

The team, headed by ex-professional cyclist Marco Trentin, is one of the most renowned on the international Cross-Country mountain bike scene.

The collaboration with Pirelli, which started in 2019, has led to two Italian jerseys (Samuele Porro, Cross Country Marathon; Gioele De Cosmo Under23 Cross-Country), a silver medal at the 2019 Cross Country Marathon EU Championships and a bronze at the Cross-Country Marathon 2019 World Championships (both won by Samuele Porro). Finally, the team got a successful third place in the grueling South African marathon, ABSA Cape Epic.

Cooperation between Pirelli and the team’s athletes lead to the development of the Pirelli Scorpion MTB tyres, launched to the market in March last year.

The Scorpion MTB range currently features four models, with specific treads for the different consistencies of the terrain: H (Hard), M (Mixed), S (Soft) and R (Rear) multipurpose. The SmartGRIP Compound is the core technology of the tyres: developed and produced by Pirelli technicians thanks to the team’s feedback, it offers high puncture resistance and optimal grip, regardless of weather conditions, throughout the life cycle of the tyre.

Francesco Pietrangeli, Pirelli bicycle division managing director said: “The team, in addition to the experience of Pirelli engineers in the Velo world, has also been able to count on the technological achievements gained in the off-road motorcycle world: the tread design of the Scorpion MTB has borrowed from our motocross tyres, which boast 72 world titles. The technical feedback from the Trentin athletes has allowed us to offer mountain bike enthusiasts ever more performing tyres. For 2020 we are already working together on important new developments.”