Pirelli becomes tyre partner of the Australian Open

From this year, Pirelli will be the official tyre partner of the Australian Open, which starts on Sunday 12th January in Melbourne.

After motorsport, football, sailing and skiing, Pirelli enters tennis, choosing to support the Grand Slam with a partnership said to represent a high-profile showcase for promoting the brand throughout the world.

Andrea Casaluci, CEO of Pirelli said: “For Pirelli, the Australian Open represents a very important opportunity for visibility because of the great interest in tennis at the global level.

“In particular, the sponsorship will help increase awareness of our brand in Australia which is a market with a high concentration of prestige cars.

“Precisely in Melbourne, home of the tournament, in 2019 we opened a Pirelli P Zero World, our flagship store model currently present in only four other cities in the world.”