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Philip White Tyres dealers are key for Mitas and Cultor brands


Philip White Tyres (PWT) is celebrating its long association with Mitas and Cultor tractor tyres by expanding its key dealer network on the island of Ireland, and increasing the level of support it offers its valued dealers.

“The Mitas and Cultor products have proven to be excellent over the past number of years, and the dealer network serviced by our wholesale division in Armagh is ever growing. For us it’s not just a matter of selling the customer the tyres but providing expert knowledge on the correct applications and usage, back-up to the customer, a generous rebate scheme, and even consignment stock to aid starting up. There is a wealth of experience and knowledge here to make sure that you get the right tyre at the right price,” said Philip White Snr.

It’s 20 years ago since PWT originally took on the agency for Semperit tractor tyres, which became Uniroyal and then Continental with Cultor being introduced.

When Mitas bought over Continental’s share the Mitas and Cultor brands came to prominence, before recently becoming part of the Trelleborg Group.

Mitas has invested heavily in research and development in the fast-developing world of agricultural tyres and is known as one of Europe’s most innovative producers. The company is a major supplier of radial tyres for new tractors such as John Deere, Case New Holland, Class and Agco.


The Cultor RD range substituted, the Mitas RD range, giving all the benefits of the high-tech tyre development under the Mitas brand, at a very competitive price.

“The RD-01, 02, and 03 Cultor products have proven to be extremely popular and provide an excellent all round tyre at an attractive price. Mitas has proven itself as a premium product with exceptional performance and proof of this is shown by an ever-growing list of manufacturers who fit the product. JCB, Fendt, Valtra, Zetor, Lamborghini and Massey Ferguson are amongst the manufacturers now putting their faith in the tyre,” said Philip.

Philip White key dealers who received branded Mitas clothing from PWT recently, have a protected dealer price rate and area, coupled with the support of an area representative. There are just a few dealership opportunities still available, but it’s not all about key dealers. “The range can be purchased from the wholesale department at competitive rates and fitment at our depots is also an option,” Philip added.

David Brassington- Mitas and Cultor Sales Manager commented: “It’s been a successful relationship built over many years and serving all parts of Ireland. We look forward to many more years working together with Philip White Tyres selling Mitas/Cultor Tyres in Ireland.”

For further information on the Mitas/Cultor or any of PWT Wholesale’s wide selection of tyres from a wheel-barrow tyre to an earthmovertyre , contact the sales office on 028 37 515 700 (Northern Ireland) 048 37 515 700 (Republic of Ireland) or e-mail: sales@philipwhitetyres.com. www.philipwhitetyres.com

Philip White Tyres Midas B2B Online Ordering System

PWT online ordering system is drive by the Midas software package, a virtual warehouse stock system, which enables PWT’s wholesale customers access to the company’s entire stock inventory online.
Internet access is required to install the programme and you can view stock availability at your convenience and place your order online, 24 hours a day, 7 days a week . For Further Enquiries contact the Wholesale Department on 028 37 515 700 (Northern Ireland) 048 37 515 700 (Republic of Ireland)