First Industrial Tyres' (FIT) long-standing partnership with GRI, the premium specialty tyre manufacturer, continues to go from strength to strength...
AGCO, the manuufacturer has signed a four-year agreement with Mitas to supply Continental and Mitas-branded farm tyres to Fendt, Massey Ferguson, Valtra, Challenger and Laverda branded tractors and combines for their plants in Germany, Finland, France and Italy starting in 2013.
Juventus, Italy’s Series A 2012-13 Champion Football Team for the second successive time, is kitted out for summer with Goodyear’s latest Marathon Coach tyres fitted to its team coach.
Formula One teams will have an opportunity to test the new range of Pirelli P Zero tyres during free practice at the Canadian Grand Prix, while the tyres used for the actual race will remain in their original 2013 specification.
Tyre retailer Squarefit is amongst a group of 20 companies from the SME sector that have been announced as winners of the IE Domain Registry’s (IEDR) Optimise 2013 Fund.
Donegal’s Declan and Brian Boyle (Subaru WRC) returned to winning ways with a comfortable victory in the Hotel Kilmore Cavan Rally, the third round of the Dunlop National Rally Championship last weekend.
Maria Herrera became the first woman to win a Dunlop sponsored Moto3 championship last weekend when she claimed the Motorland Aragon round of the CEV (España de Velocidad Championship).
Brought to market in early 2012, the Michelin PRO4 road cycle tyre continues to enjoy success around the world, with the one-millionth tyre sold earlier this month.
In the run-up to the 2013 FIFA Confederations Cup in Brazil, the Tyre Division of Continental AG can look back on almost 18 successful years of using football sponsorship as a strategic communications platform.
