Mike Lawton has been appointed head of communications for Europe North at Michelin Tyre. Mike takes over the role having spent the last five years as Commercial Director of Agriculture. Lawton assumes overall responsibility for internal and external communications, advertising buying, road safety projects, event management and corporate image. He takes over from Phil Baldock,

Michelin has relaunched its web-based Dealer Portal, giving the tyre dealerships of Michelin’s Auto Professional partnership programme easy access to their vital statistics. The portal was created to help partner dealers work closely with Michelin and plan business growth, as it groups together key data, including the value of the dealers’ partnership bonus. The site

Sealey’s new Vehicle Service Promotion is now underway, and is packed with with hundreds of products specifically for automotive servicing with discounts up to 54 per cent. This promotion features many new products, one of which is Sealey’s PFT15 On-Vehicle Hydraulic Brake Pipe Flaring Tool, which is ideal for splicing in replacement sections of brake

Michelin has upgraded its ONCall breakdown assistance service with the launch of a geolocation app and a new pay-as-you-go facility. Michelin ONCall began as a pilot in the UK and North America, and on the back of its success, is being extended to a further 34 European countries. The app can be used across the

Nokian Tyres has developed new technology, which offers side wall protection and durability in the most demanding of driving conditions. The Aramid Sidewall technology developed by Nokian Tyres offers a new type of durability and protection for demanding driving conditions. The strong, synthetic Aramid fibre used in the tyre sidewall compound reinforces the tyre sidewall.

Leading tyre brand Vredestein has launched a brand new, state-of-the-art website, and has chosen the UK market as the first European country in which it goes ‘live’. Designed to be compatible with a wide range of devices and developed for an optimal browsing experience, Vredestein’s new website makes the information available as quickly and clearly