Nexen Tire partners FC Bayern Munich
Nexen Tire has announced a global marketing partnership with German football club, FC Bayern Munich, which will commence in the second half of the 2024-2025 season.
As an official tyre partner, Nexen Tire will prominently exhibit its brand on LED display boards at the Allianz Arena, the home stadium of Bayern Munich, targeting fans watching German and European club competitions. The company will display LED advertisements throughout Bayern Munich’s Bundesliga home games.
These advertisements will also be broadcast on television in Germany, Austria, and Switzerland, further enhancing brand visibility. Furthermore, promotional campaigns leveraging FC Bayern Munich players will be developed to strengthen connections with global fans.
This new partnership builds on Nexen Tire’s portfolio of sports marketing in Europe, including a 12-year sponsorship of German football club Eintracht Frankfurt, as well as collaborations with Manchester City in England, Juventus in Italy, and SK Slavia Prague in the Czech Republic.
“As Nexen Tire’s young and dynamic brand image serves as our foundation, we plan to further enhance our brand recognition in Europe by collaborating with Bayern München, one of the world’s most prominent football clubs,” said Travis Kang, Global CEO of Nexen Tire. “We will further demonstrate Nexen Tire’s vitality on a worldwide scale.”