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Nexen Tire extends partnership with SK Slavia Praha

Nexen Tire has agreed to extend its partnership with Czech football club SK Slavia Praha for the fourth consecutive year.

The renewed partnership aims to secure Nexen Tire’s strong position in the market by leveraging the popularity and reach of SK Slavia Praha. Through this collaboration, both Nexen Tire and SK Slavia Praha will engage in various co-branded activities designed to enhance brand visibility and fan engagement across the region.

As part of the extended partnership, Nexen Tire will benefit from increased branding opportunities within the Fortuna Arena, enhanced online advertisements, and innovative matchday promotions.

Nexen Tire recently completed the second phase of expansion at its European plant in Zatec, Czech Republic. This factory is said to have the capacity to produce up to 11 million tyres annually.

Peter Gulow, vice president Europe Central & East at Nexen Tire said: “This extension represents our dedication to engaging more with the football fans in Czech Republic where our European factory is based.

“We look forward to further mutual investment that will bring exciting opportunities for both NEXEN TIRE and the fans of SK Slavia Praha.”

Jaroslav Tvrdík, chairman of the directors board at SK Slavia Praha (left) and Peter Gulow, Nexen Tire