New Westlake and Goodride tyres debut at Autopromotec
The latest lineup of Westlake and Goodride tyres developed specifically for the European market, made their debut at Autopromotec 2025, which took place last week in Bologna, Italy.
Designed to meet the continent’s rigorous performance and safety standards, the new offerings span passenger, all-season, winter, and commercial segments, featuring several A- and B-rated wet-grip models.
On display at the Italian show was the new Westlake ZuperFlex Z-137, an all-season passenger car tyre with A-rated wet grip. It is said it delivers exceptional wet-road braking and handling, ideal for Europe’s rainy summer conditions.
Another highlight of the show was the GoodrideAll Season Elite G-402 with B-rated wet grip. This is a versatile all-season tyre designed for stable performance across changing seasons.
For the commercial sector, the WSL2, WDL2, WSA2 and WAM2 of the Westlake Gen II Series, distributed in Ireland by COS Wholesale were on display. These truck tyres have been built with PSCT (Pre-strain Contour Theory), BWT (Belt-Wrap Technology), and Ultra Hybrid Formula compound to deliver outstanding durability, fuel efficiency, extended service life, and reliable safety for fleet operators.
Goodride’s new flagship commercial range, distributed by Modern Tyres was also at the show, which has been tailored for European commercial transport demands, focused on durability, performance, and operational efficiency.
“Every tyre we showcased at Autopromotec demonstrated our dedication to Europe’s regulatory standards and real-world driving needs,” said Leo Liao, European sales director of ZC Rubber, the manufacturer of both brands.
“We’ve shown how Westlake and Goodride not only meet but anticipate the evolving demands of European consumers and professionals.”
With its latest Westlake and Goodride offerings, ZC Rubber says it strengthens its commitment to the European market—delivering tyres that meet the region’s highest standards for safety, performance, and reliability.