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New ‘TUNE IT! SAFE!’ campaign vehicle to roll on Hankook

Hankook and the ‘TUNE IT! SAFE!’ initiative recently unveiled the new police vehicle of the campaign for safe and legal tuning at the Essen Motor Show.

Following the BMW i8 Coupé from last year, the upcoming campaign vehicle once again comes from a German manufacturer. The ABT RS4-R has 530 HP and does 0-100 km/h in 3.8 seconds. It is equipped with Hankook’s Ventus S1 evo 3 ultra-high performance tyres in size 275/30 ZR20.

It is the 15th time that the Korean tyre maker has equipped tyres to the campaign’s police car.

“Since 2005, the founding year of TUNE IT! SAFE!, Hankook has been a successful main sponsor and exclusive tyre partner for road safety and tuning. With the Ventus S1 evo 3, the ABT RS4-R has the right ultra-high performance tyres to enter the campaign year 2020 in a sporty yet responsible way,” said Roland Hehner, head of product and tuning at Hankook Reifen Deutschland.

From left to right: Roland Hehner, Director of Sales & Tuning at Hankook Reifen Deutschland; Oliver Klöckner, Representative of BMVI; Deutschland, Constantin Buschmann, CEO of VDAT; Dietmar Olbrich, Vice President of Sales & Marketing at Hankook Reifen Deutschland.

Launched in spring 2019, the Hankook Ventus S1 evo 3 is a completely new development that has increased sidewall strength thanks to bead packing, the use of a special nylon material in the sidewall area. The blocks of the stiff and extra wide outer rib of the asymmetric tread pattern have been further reinforced with additional connecting bars for precise and stable cornering handling.

In the Auto Bild summer tyre test 2019, the Ventus S1 evo 3 immediately achieved a top position among 53 brands. Like its predecessors, it offers a very safe, sporty and comfortable driving experience in both dry and wet conditions. Consequently, the new Ventus S1 evo 3 outperformed all other tyres tested, including during wet braking, which was probably the most significant test criterion from a safety point of view.