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New sports sponsorship for BKT

BKT has agreed to become a premium partner of EuroLeague Basketball, the organiser of the two most prestigious European basketball clubs competitions, the Turkish Airlines EuroLeague and the 7Days EuroCup, which bring together the 42 best teams representing 14 countries.

The agreement with Euroleague Basketball will last for three years, up to the end of the 22/23 season.

The premium partnership will enable BKT to promote its brand through all the touchpoints inside the arenas where the EuroLeague and the EuroCup are played, through LED systems, Jumbotrons and onsite initiatives, on television with TV graphics and headers and pre- and post-game interview backdrops. BKT will also be present on EuroLeague and EuroCup digital and social media.

BKT’s sports sponsorship portfolio includes Monster Jam, Spanish football’s LaLiga, the French Ligue 2 BKT, Italian Serie BKT, Australian cricket’s KFC Big Bash League and the Indian cricket with the T-20 League.

“I am delighted with this new agreement. In BKT we have chosen our own path, aware that we are the first B2B company in the specialist tire industry involved in sports partnerships,” says Lucia Salmaso, CEO of BKT Europe.

“Being a Premium Partner lets us be the only sponsors in our sector, on one of the most important sporting platforms not only in continental Europe. This has an international impact on our visibility.”

For more information on BKT Tyres contact Agrigear on 042 9666 444.