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New president and COO of Hankook Tire Europe

Hankook Tire Europe has appointed Sanghoon Lee as president and chief operation officer (COO).

The 53-year-old has extensive international management experience; he was COO at Hankook Tire China and before that vice president of sales. He played a pivotal role in the expansion of Hankook’s market share in China, where he was head of the strategy department at the China headquarters in Shanghai from 2011. Sanghoon Lee has been with the company since 1993.

“I am very much looking forward to my new role here at Hankook’s European headquarters,” said Sanghoon Lee. “Particularly as the automotive industry has traditionally been very strong here and Europe is one of our core markets, my tasks will now include further strengthening the innovative power of our company and driving forward digitisation.”

Under his predecessor Han-Jun Kim, who managed the business in Europe from 2018, Hankook has continued its successful strategic expansion by opening branches in Serbia and Austria.