Hankook Technology Group, the holding company of Hankook Tire & Technology, has changed its name to ‘Hankook & Company’ following approval at the company’s general meeting on December 29, 2020.
The tyre maker says the new name embodies the company’s long-term vision and will to secure a future growth engine and push harder for sustainable growth, taking consideration into strategic M&A and business expansions in years to come.
Under a unified brand system using the name ‘Hankook’ that has attained worldwide recognition, Hankook & Company aims to leverage its affiliates’ brand awareness and create synergy effect.
Hankook also confirmed that its affiliate names will stay the same: Hankook Tire & Technology Co., Ltd., Hankook AtlasBX Co., Ltd., Hankook Precision Works Co., Ltd., Hankook Networks Co., Ltd., Hankook Engineering Works Co., Ltd., Hankook Car & Life Co., Ltd., and Model Solution Co., Ltd.
“The major affiliates of Hankook & Company will accelerate technological innovations and service development on the global stage in various areas from sales to recruitment and community service activities, and will contribute to consolidating the future competitiveness of the entire group,” Hankook said in a statement.