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New Lotus Emira to roll on Goodyear

Lotus has launched its new Emira, and has selected the Goodyear Eagle F1 SuperSport as the original equipment tyre for the new model.

The Eagle F1 SuperSport is Goodyear’s latest UUHP (ultra-ultra high performance) tyre. It has a unique construction featuring a Powerline cover that enables it to retain its shape and maximise its footprint.

This gives the high-speed stability that’s essential for this type of sports car. This, coupled with an innovative U-shaped compound combination known as DualPlus Technology, provides defined tread zones for outstanding wet and dry performance, according to the tyre maker.

The Eagle F1 SuperSport has been specifically developed for the Emira in 245/35ZR20 front and 295/30ZR20 rear with tuning to optimise the ride, handling and steering feel of the vehicle.

This research and development work on the Emira project means the tyre construction is unique to the Lotus Emira, and has LTS branding on the sidewall as proof.

Hans Vrijsen, managing director, original equipment, Goodyear, says: “We are delighted to partner with Lotus again after they selected the Eagle F1 SuperSport for the Emira.

“Lotus is regarded for setting the highest standards in vehicle dynamics and they have found the Goodyear tyre to be the perfect match.”

This joint development between Lotus and Goodyear rekindles a long and successful partnership. Goodyear was the original equipment fitment on many Lotus cars from the 1970s to 1990s.

The Elan, Elite, Eclat and Excel sports cars were all gripped by Goodyear, as was the Lotus Esprit Turbo which became an icon in the James Bond film ‘For Your Eyes Only’, starring Roger Moore.