Nankang unveils new logo

Nankang unveiled its new logo and a new catchphrase – Free Your Way, at the SEMA Show in Los Angeles recently.

Nankang says the winding shape of the N in the new logo represents a never-ending passage, which symbolises Nankang Tyres’ sustainable business philosophy, the ambition to become a world-class and global company, and the promise in always caring for customers.

The smooth and even bottom of the elements in the logo reinforces the reliability and trustworthiness that are important to the tyre industry, according to Nankang.

The logo consists of mainly red and black colours, where red expresses the passion, vitality, and the caring for customers; and black represents the reliability, trustworthiness, and professionalism of the company.