Modern Tyres at European launch of Kumho Ecsta Sport

Modern Tyres attended the recent European launch of the new Kumho Ecsta Sport and Sport S in Milan, Italy along with the delegation of European Kumho distributors.

Connor and Rory Byrne from Modern Tyres, attended the Kumho Driving Experience event at the Vairano Circuit near Milan, on 21st April, with European customers. It gave them an opportunity to get a taste of the performance of products from the Seoul-based tyre maker.

The event was attended by Kumho executives including president and CEO Jung Il-taik, head of sales division Lim Seung-bin, head of European sales division Tony Gangseung Lee, head of R&D division Cho Man-sik, and vice president of global marketing John Janghyuk Yoon.

The event was held to promote closer communication and collaboration between Kumho Tire and its European customers. Kumho has enjoyed consistent growth in Europe over the last five years, with an annual sales growth of more than 20 per cent on average. In particular, the company recorded a sizeable 44 per cent growth last year.

This rise in sales was driven by research and development strategies tailored to the European market. Recently, it received excellent scores in tyre performance tests conducted by German auto magazines ADAC Motorwelt and Auto Bild, demonstrating its best-in-industry technological capabilities.

Kumho will also launch new high-performance and ultra-high-performance tyres in the autumn.

“The idea behind the event was to offer our European business partners an opportunity to experience first-hand the brilliant performance of our products,” said Gangseung Lee. “Our technological expertise has been recognised in Europe and we are striving to expand our sales network through personalised promotion, sales, and marketing campaigns and lead the creation of markets for the future.”