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Michelin targets fleets with new car tyre

Michelin has introduced a new generation of tyre which is expected to prove one of its most popular fitments within the premium fleet car market.

The new Michelin Primacy 4+ replaces the previous generation Primacy 4 which was launched in 2018 and was known for its exceptional braking performance on wet ground when worn.

The Michelin Primacy 4+ will be available in 82 dimensions from 16-19 inches by March, reaching 121 dimensions from 16 to 21 inches by the end of 2022.

Fitments are ideally suited to many makes and model of car, including electric vehicles, compact cars and saloons, plus compact and medium-size SUVs.

Commenting, Martin Thompson, Michelin’s fleet segment manager UK & Ireland, says: “The new Michelin Primacy 4+ has been engineered to deliver exceptional safety and performance over a long life on the road.

“This brings genuine benefits to fleets through improved duty of care towards their drivers, and enhanced sustainability thanks to tyres which need replacing less frequently.”

The tyre owes much of its performance to Michelin’s EverGrip technology, which includes a self-rejuvenating tread that helps maintain braking performance on wet surfaces, with two layers of rubber helping to offset the loss of tread depth and thus continue to better evacuate water when worn.

The tyre also benefits from Michelin’s MaxTouch Construction to maximise the tyre’s contact with the road and evenly distribute the forces of acceleration, braking and cornering – delivering longer tread life without sacrificing performance.