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Michelin partners with Gran Turismo

Sony has selected Michelin as official tyre technology partner for its Playstation game, Gran Turismo.

The French tyre maker will serve as the main tyre supplier for the in game FIA Gran Turismo Championships and the technical partner of tyre technology for Gran Turismo Sport. Michelin will also be featured in various forms with free downloadable content planned for the game by this October.

Scott Clark and Kazunori Yamauchi

Scott Clark, Executive Vice President of the Americas region for Michelin Group, responsible for the company’s global automotive, motorsports and experiences business segments said: “This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tyres, Michelin leads the industry in tyre simulation. Michelin develops and tunes virtual tyres on virtual vehicles before the tyres are even produced, with extremely accurate translation to real tyres on real vehicles. Combining this technology with real motorsports data will enable Polyphony to bring more tyre strategy into the game, and in the longer term, also to help more people understand the critical role that Michelin tyres play in optimizing vehicle performance.”

Gran Turismo Series Producer, Kazunori Yamauchi commented: “The FIA Certified Gran Turismo Championships is founded on a technical base established through 25 years of automotive physics simulation within Gran Turismo, and the unique automotive culture that it has achieved over the years. Having Michelin, the world’s leading tyre brand with its passion for motorsports and solid engineering knowledge coming on board as an official tyre supplier of the championships and a technical partner of the game itself, helps us continue in our vision of bridging the gap between virtual and real racing, and highlights these events as the future of motorsports.”