Michelin Tyre plc has appointed John Howe as managing director for the UK and Ireland, effective January 1, 2022.
He will also hold the role of B2C sales director, with responsibility for the company’s car, motorcycle and bicycle markets.
The 41-year-old will be based in Stoke-on-Trent and replaces Chris Smith as MD, who recently moved to Michelin’s international headquarters in Clermont-Ferrand, France, to take over the role of global marketing director long distance transportation.
Howe has a wealth of experience in the tyre industry at all levels. During seven years at Camso, between 2013 and 2020, Howe progressed from commercial director to UK managing director, and finally original equipment aftermarket director for the EMEA region.
Since February 2020 he has worked directly within Michelin, most recently as global business development & corporate account manager for agriculture, construction and materials handling markets, heading a team responsible for Michelin’s largest international key accounts.
Commenting on his new role, Howe said: “I’m excited about the opportunity to evolve the business here in the UK and Ireland, whilst also respecting the legacy of Michelin.
“The market is getting more dynamic all the time, and I want to ensure Michelin remains a true pioneer – with, around and beyond tyres.”