Michelin’s commitment to sustainable mobility was recognised at the NTDA Awards where it was announced as the winner of the Tyre Industry Environment and Sustainable Solution Award.
The honour was presented to the manufacturer for its work in ensuring its products, processes and solutions help to reduce raw material usage, promote sustainability, as well as helping to bring environmental benefits to business and the wider society.
Commenting, NTDA chief executive, Stefan Hay said: “The judges felt that Michelin was a clear winner this year, as its award entry stood head and shoulders above the rest in terms of corporate ambition, vision and practical commercial initiatives across the whole field of tyre recycling, materials reuse and wider environmental campaigns.”
Michelin’s Andrew French, B2B sales director for the UK and Ireland and Richard Bezzant, marketing director UK and Ireland, collected the trophy during the annual ceremony at the International Convention Centre (ICC), Birmingham, hosted by TV personality Mark Durden-Smith.
Commenting on the success, French said: “Whether it is through reducing raw material usage by responsibly developing natural rubber, continuously striving to lessen the impact of our manufacturing operation or constantly working to cut the carbon footprint of our logistics teams – everything we do is focused on meeting our own stringent sustainability targets.”
Michelin’s successful entry highlighted how its approach to the circular economy aims to create greater value at all stages from sourcing materials, through to design and manufacture, followed by the multi-life approach and end of life processes – producing tyres that require fewer raw materials, consume less energy and offer long-lasting performance.