Michelin has become an official partner of Farming Simulator 22. With the latest release in the multi-million selling video game series set to launch on November 22, Michelin says the partnership allows players to take advantage of the environmental and productivity performance benefits of its agricultural tyre range.
In addition to offering players access to Michelin’s wide range of agricultural tyres, this new launch of Farming Simulator 22 offers many new features and technical improvements. Developed and published by GIANTS Software, Farming Simulator was introduced in 2008 and more than 25 million copies have been sold worldwide since – this is the eighth evolution of the popular farming simulation game.
Speaking about the partnership, Bastien Nourisson, agriculture communication manager at Michelin, said: “Since 1935, Michelin has been helping farmers to equip their vehicles with tyres that have constantly evolved in terms of sizing and technology.
“As a natural evolution, we are pleased to continue in this direction by offering millions of Farming Simulator players our complete range of tyre solutions.
“From tractors and sprayers, to the harvesting equipment and back to the trailer, all our ranges, sizes and technologies available in real life, will now be available in the virtual world.”