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Magna looks to future after positive Cologne outing

Netherlands-based Magna Tyres has said that it returned to The Tire Cologne show last month with a “determined agenda” to meet once more with its growing worldwide customer base.

“We have always considered international tyre shows as a strong priority to meet new companies and obtain new sales leads, so being at a live show once more is a very positive move forward again,” said Stephan van Leeuwen, Magna sales director OE.

With an experienced team of 10 sales specialists on the booth, van Leeuwen’s main objective was to provide a strong presentation to the global tyre market on Magna’s extensive product base and how the company has continued to grow – even through the pandemic.

He added: “We invested in a new 58,000 square metre warehouse facility in 2020, which has enabled Magna to become even stronger as a leading international tyre producer and supplier.

“At the same time, we have been active in the acquisition market buying several companies with businesses that have significantly helped Magna further increase its market position in products and services.

“The company particularly specialises in OTR and industrial tyres, but also offers a popular range of special radial truck tyres for the global mining industry and port handling tyres for the port and shipping industry.”

In conclusion, Magna also produces a series of solid tyres for the waste and recycling markets along with mobile high speed crane tyres.

With offices and warehouses already established in a number of countries including North America, Australia, Middle East, South Africa, India and Europe, Magna viewed exhibiting at the show as an important “stepping stone” towards becoming a truly global enterprise in the future with long term trading partnerships.

The Dutch tyre maker said it will also further increase its current product ranges with additional sizes and patterns in due course.