Linglong Tire partners Real Madrid

Linglong Tire has announced a new strategic partnership with Real Madrid, becoming the football club’s global partner.

According to Linglong Tire, this collaboration marks an important step in the Chinese tyre brand’s internationalisation process”.

Through this new partnership, Linglong Tire says it will engage in various areas of Real Madrid’s events and brand promotion, collaborating to create a series of sports marketing activities through innovative partnership models.

Both parties will work together to explore new models and pathways for sports marketing, jointly promoting the in-depth integration and development of sports and commerce.

“We are extremely honoured to establish a strategic partnership with a top-tier club like Real Madrid,” said Wang Feng, Chairman and CEO of Linglong Tire.

“This is not only a testament to the strength of Linglong Tire’s brand but also a new starting point for our internationalisation and branding development. We are confident that through our joint efforts, we will achieve even greater success and bring more surprises to consumers worldwide.”