Linglong Tire partners Chelsea Football Club

Chinese manufacturer Linglong Tire has become the new official tyre partner of Chelsea Football Club, signing a “multi-year” agreement.

Through the partnership, Linglong Tire says it will create bespoke content and experiences with Chelsea in key strategic markets, as well as building Linglong’s global presence through pitch-side placements with both the men’s and women’s teams.

Linglong Tire’s brand image will frequently appear at Stamford Bridge in London, including matches in the Premier League, FA Cup, and League Cup. Chelsea Football Club’s team bus will also be equipped with tyres from Linglong.

Wang Feng, chairman and president of Linglong Tire said: “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalisation strategy.

“We cherish this opportunity and will fully utilise this to showcase the brand charm and product strength of Linglong Tire to the world. We look forward to working with Chelsea to deliver passion and excellence to fans and consumers worldwide, jointly writing a new chapter in brand development.”