Under the brand motto, “the tyre that never tires”, Lassa Tyres’ global TV campaign aims at reinforcing brand values and, in particular, its dedication to provide drivers with the best quality tyres that will satisfy the varying performance, durability, safety and value demands of customers for various road and weather conditions.

Starring FC Barcelona players such as Arda Turan, Gerard Pique, Luis Suarez, Neymar Jr, Ivan Rakitic and the team captains of FC Barcelona Lassa basketball and handball teams, Carlos Navarro and Victor Tomas respectively, the film depicts Lassa Tyres with their relentless performance and strong durability as a reliable training partner that FC Barcelona counts on to sustain its consistent record of success.

Lassa Tyres and FC Barcelona stars meet various, tough challenges and live up to their respective reputations by teaming up together. The campaign released with the tagline: “Barca’s Best Kept Secret, ” emphasising this successful partnership with a touch of humour.

Halit ensoy, Brisa Director of International Sales and Marketing said: “In our main global TV campaign, we aimed to demonstrate the benefits of Lassa tyres in an emotional way, linked with our global FC Barcelona partnership and delivering on Lassa Tyres’ brand motto ‘tyre that never tires”.

Lassa Tyres is dedicated to delivering the highest possible standards of performance for safety and durability in all road and weather conditions, in all regions of the world and at all times of the year. The same goes for the FC Barcelona stars: Delivering the highest possible standards of performance for their fans. With this in mind, we came up with a new visual campaign that puts Lassa Tyres’ and FC Barcelona’s performances into perspective.”

Lassa’s 30 second ad campaign has been running on Eurosport available in more than 54 countries and it will last until May 2016. It is also available on Youtube as well as Lassa Tyres’ and FC Barcelona’s social media channels.