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Kumho Tyre renews agreement with Spurs

Kumho Tyre has renewed its official tyre partnership with Tottenham Hotspur. The new long-term agreement between the pair continues a successful partnership which began in 2016.

Through the renewed partnership, Kumho Tyre will continue to present the club’s popular match day player mascot programme, which was replaced with an award-winning digital offering for young fans during the Covid-19 pandemic.

In addition, Kumho Tyre will continue to have a prominent presence on the in-stadium LED advertising system to help grow awareness of the brand using the global reach of the club.

Tottenham Hotspur will also support Kumho Tyre’s corporate social responsibility programmes by creating player related content that focuses on tyre safety, as well as other co-created digital campaigns to drive fan engagement.

“Kumho is thrilled to continue its partnership with Tottenham Hotspur, a renowned club in the world-famous English Premier League,” said Tony Gang-seung Lee, senior vice president of global marketing at Kumho Tire Co., Inc.

“We will use this extended partnership to enhance our brand recognition in global markets including the United Kingdom and aggressively engage in efforts to turn our business into a premium brand.”