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Kumho to unveil new UHP tyre range at The Tire Cologne

Kumho Tire says it will have a major presence at this week’s The Tire Cologne (TTC) in Germany.

As the largest event of its kind, TTC brings together key tyre makers from around the world. Kumho will showcase its products under the theme “Passion in Innovation and Progress,” which represents a technological vision aimed at delivering the optimum driving performance required by customers and markets.

The company plans to focus on promoting its technological prowess by highlighting the capabilities of its models, such as ultra-high-performance tyres, which ensure excellent stability and superb driving even in extreme road conditions.

During TTC, Kumho will unveil new summer tyres from its ECSTA SPORT S and ECSTA SPORT lineups as well as the WinterCRAFT WP52 EV, a winter tyre for electric vehicles.

As ultra-high-performance sport tyres, the ECSTA SPORT S and ECSTA SPORT are designed to deliver perfect driving performance for high-power, high-performance vehicles.

In a bid to consolidate its position as a quality brand in Europe and other global markets, the Seoul-based tyre maker tasked its Kumho Europe Technical Center (KETC) with development of the models over the four years from 2021 to 2024.

This development focused on validating their ultra-high sport performance and improving their energy efficiency and mileage. The WinterCRAFT WP52 EV, a facelifted version of the WinterCRAFT WP52, is designed with features suited to electric cars.

Kumho will also be exhibiting key products such as the ECSTA HS52, SOLUS HA32, and WinterCRAFT WP72, along with future-oriented concept tyres like airborne tyres. It will welcome major customers in Europe to TTC, hold business meetings to find and attract new customers, and present its future strategic direction as part of its initiative to get closer to customers and expand the range of its business.

“It will be the first time we showcase our products from the ECSTA SPORT lineup, a key model, to potential customers at the world’s largest tyre exhibition,” said Tony Gangseung Lee, head of the European sales division.

“We will use the exhibition to strengthen our position as a smart, future-oriented mobility partner for sustainable business and accelerate our efforts to grow into a global premium brand.”