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Kumho sponsoring French rugby side Stade Toulousain

Kumho Tire has signed a sponsorship agreement with French rugby club Stade Toulousain, based in Toulouse.

This partnership allows the South Korean tyre-maker to serve as a premium sponsor for three and a half years, from the 2024-2025 to the 2027-2028 seasons.

Stade Toulousain is one of Europe’s most prestigious rugby teams, having won the TOP 14, France’s premier rugby union club competition, 23 times, including in the 2023-2024 season. The team also holds a record six titles in the European Rugby Champions Cup – the most of any club.

Under the sponsorship deal, Kumho’s logo will feature on the players’ kit, on LED screen boards during matches at Stade Ernest-Wallon, the team’s home stadium, and on the team’s website and social media channels.

Kumho will work with Stade Toulousain to organise joint events and conduct promotional activities as part of its effort to engage directly with the team’s global fan base.

“We are excited to forge a premium partnership with Stade Toulousain, a renowned French club, in a sport that is hugely popular in Europe,” said Tony Gangseung Lee, President of Europe at Kumho Tire.

“We will leverage this partnership to enhance our brand recognition in global markets, including France, and work across multiple fronts to strengthen our position as a premium brand.”

In addition to Stade Toulousain, Kumho also sponsors AC Milan in Italy, Tottenham Hotspur in the UK, Eintracht Frankfurt in Germany, and FK Mlada Boleslav in the Czech Republic.

The company says it will strengthen its marketing efforts and investments to enhance communication with customers worldwide and further solidify its position as a premium tyre manufacturer.