Kumho, the South Korea-based tyre manufacturer is set to become Tottenham Hotspur’s Official Tyre Partner for an initial two years from the start of the 2016/2017 season.
The partnership was launched at Hotspur Way t as senior representatives from Kumho were joined by Tottenham Hotspur manager Mauricio Pochettino and first-team players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.
To support its objectives to grow its brand and business in the UK, Kumho will have a strong brand presence at the Club’s home matches and on its digital channels.
In addition, to further communicate the brand’s key tyre safety messaging in the UK, Kumho will also become presenting partner of the Club’s well-established match day player mascot programme and develop a tailored community initiative with Tottenham Hotspur’s award-winning Foundation.
Daniel Levy, Chairman of Tottenham Hotspur, said: “We are delighted to announce this partnership with Kumho Tyre. We look forward to collaborating with the company on its brand and business objectives both here in the UK and globally in its key markets. We also greatly welcome Kumho’s enthusiasm to support and work with our Foundation.”
Han-Seob Lee, President and CEO of Kumho Tire Co., Inc. said: “We are thrilled to be working with such a prestigious and globally renowned football club, and the partnership will provide us with the ideal platform to communicate with consumers across the world. We are particularly excited about our involvement with the Tottenham Hotspur Foundation and the opportunity to make a difference within the Club’s local community.”
Catalina Kim, CEO of Catalina and Partners Corporate Advisory Ltd. that brokered this deal on Kumho’s behalf said: “Kumho Tyre has returned to the Premier League after a previous association with Manchester United. We look forward to bringing this new partnership to life through a strategic and creative activation programme. We have an exciting set of rights to work with as we look to positively impact the Kumho brand and business in the UK and globally.”