Tottenham Hotspur and Kumho Tyre have agreed a “long-term extension” of the latter’s position as the football club’s official tyre partner, with a signing ceremony at the Tottenham Hotspur Stadium recently.
Executive vice president of sales – Europe at Kumho Tyre, Namhwa Cho, and senior vice president of global marketing at Kumho Tire Co., Inc, Tony Gang-seung Lee, met with club ambassadors, Ledley King and Michael Dawson, operations and finance director, Matthew Collecott and other club officials to formally celebrate the extension agreement.
The new agreement between the club and the Korean tyre brand continues a partnership which began in 2016. Through the renewed partnership, Kumho Tyre will continue to present the club’s matchday player mascot programme, which was replaced with a digital offering for young fans during the pandemic.
In addition, Kumho Tyre will continue to have a prominent presence on the in-stadium LED advertising system to help grow awareness of the brand through the club’s global reach.
Spurs will also support Kumho’s corporate social responsibility programmes by creating player related content that focuses on tyre safety, as well as other co-created digital campaigns to drive fan engagement.