Underlining its international resurgence and ongoing development of award-winning tyres specifically for the European market, Kumho this week has a significant presence at two key industry exhibitions – The Tire Cologne (24-26 May) and Autopromotec Bologna (25-28 May).
The tyre maker says the main displays echo the structure of the European tyre market by being divided into summer and cold-weather products. Representing the former are the multi-faceted Ecsta PS71 – now available in passenger car, SUV and EV guises – and the equally-high performance Ecsta HS52, the recognised qualities of which have already garnered it a 2022 iF Design award and 2021 Good Design Award from Germany and Japan, respectively.
The company’s cold-weather offerings are symbolised by the recently introduced Wintercraft WP52 and popular all-season Solus HA32.
Renowned for its innovative concept products, Kumho is also showcasing three generations of airless tyre technology from the BON of 2017 to the e-NIMF of 2020, and the recently unveiled Fin-Sread, all of which have been honoured with top international design awards.
Already a leading player within the rapidly-growing electric vehicle market with the noise-reducing Ecsta PS71 EV that it supplies to Kia as OE fitment to the Continental Tyres Irish Car of the Year 2022, the EV6, Kumho is using the shows to announce a significant upscaling of EV tyre production.
It promises no less than 15 sizes of PS71 EV fitments for cars and SUVs for Europe for 2023, quickly leading to a full line-up of summer, all-season and cold-weather products for the global EV car and SUV markets.