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Kumho bags two iF Design Awards

Kumho has picked up two 2022 iF Design Awards in the automobiles/vehicles category – one for its new high-performance tyre, the Ecsta HS52, and the other for its latest future tyre concept, Fin-Sread.

The newly launched HS52 is aimed at premium brand passenger and sports cars and will be available in some 46 sizes by the end of this year. The solid block design of the tread pattern helps maintain a steady pressure on the road surface, reducing impact and noise and improving ride comfort. Strong shoulder blocks ensure stability and good handling.

With the development of autonomous driving, the car is growing from a mere means of transport into a mobile living space. The Fin-Sread is a new airless, electronic tyre platform. Its airless structure helps reduce accidents by eradicating punctures, while the independent control of each unit maximises ride comfort and the centre section actively blocks out noise.

iF award winners are selected by an independent jury of design experts via a comprehensive screening process that takes into account design excellence as well as innovation, environmental friendliness, quality, functionality and convenience.

Last year, Kumho was the recipient of all four major global design awards – the German iF, North American IDEA, German Red Dot and Japanese Good Design.

The head of Kumho Tire’s R&D Division, Cho Mansik said: “As vehicle electrification gathers pace, the design of their component parts is also advancing rapidly. Tyres are being developed that create synergy with the other elements, and will rapidly transcend existing limitations. We continue to reflect Kumho’s future-oriented vision and value in our products.”