Maxam Tire International Limited (Maxam) has confirmed that Kings Road Tyres (KRT) will be its UK and Ireland distributor for Maxam Agricultural, Industrial and Construction tyres.

Based in West London, and with several distribution centres throughout the UK and a specific facility serving Ireland, KRT has established a successful partnership with Maxam over recent years.

Adrian Bader, Managing Director, KRT, commented: “We are delighted and very enthused to refocus our partnership with Maxam, particularly with the very exciting development and introduction of their AGRIXTRA agricultural tyre range.  This additional to our brand portfolio in this vibrant replacement market is perceived at KRT as a great enhancement for our dealer network.”

Recently relocated to Birmingham, Maxam is very quickly building an outstanding reputation for product design, quality, reliability and value. The main corporate focus is underpinned by the philosophy that customer satisfaction is key and this drives innovation, productivity and ultimate profitability.

 The Maxam Industrial and Construction tyre ranges are well established – and highly regarded.

The Industrial portfolio covers solid, pneumatic and press-on band solid tyres – totalling 9 different patterns – with an addition to the range coming later this year – the Industrial Port tyre – PORTXTRA (in 14 sizes).  The Maxam Construction tyre range covers most common applications and uses – both bias and radial – covering backhoe, grader, skid steer, wheeled excavator and MPT.

The new AGRIXTRA range is underpinned by the MS951R – this is currently available in 20 sizes in the 85 Series range, with the 70 Series range recently released in 10 sizes and 8 sizes in the 65 Series range due for release imminently.

Martin West, Managing Director, Maxam, commented: “KRT are a quality specialist tyre distributor and we are delighted that not only will they continue to represent Maxam tyres in the UK and Ireland for the Industrial and Construction segments, but they are very well-positioned to drive forward our new AGRIXTRA agricultural tyre range,  We have invested heavily in the research, development, engineering and design of the AGRIXTRA range – giving great results and benefits for soil protection, traction, durability and lifetime performance and comfort.  We are committed to further developing this range – and associated patterns – and will work closely with KRT in the development of this.”

West went on to add – “We are preparing for the imminent launch of the new Maxam Radial Floatation tyre – FLOTXTRA MS961 – which will be widely available during 2016 – available in 12 sizes.”