The Irish Tyre Industry Association (ITIA) is supporting Road Safety Week, which runs October 5-11. During the week ITIA member outlets right throughout the country will be carrying out free tyre checks for any road user who visits their premises.
Last year, members reported that that many drivers were unaware of the poor condition of their tyres. A high percentage of all tyres inspected were at or below the legal limit of 1.6mm, which shows that not enough motorists are taking care of their tyres.
During Road Safety Week the ITIA will be working together with the Road Safety Authority (RSA) and An Garda Síochána on a tyre safety campaign, which will include roadside checks around the country.
This campaign will highlight the benefits of tyre maintenance to the motoring public, which includes improved safety; improved car handling and braking; longer tyre life and a reduction in CO2 emissions, which helps the environment.
The upcoming joint campaign from the ITIA, RSA and An Garda Síochána will include a strong communications plan across press and social media, inviting all motorists to call into their local ITIA dealer for a free tyre pressure check and tread depth inspection.
Sue O’Neill, chief executive of the ITIA said: “Road Safety Week is an excellent opportunity to help road users understand the importance of taking care on the road and taking care of their vehicle, including their tyres. All our members will be promoting tyre safety through marketing material on their premises and across their social media channels. Members of the ITIA will be receiving their very own communications pack to help promote Road Safety Week and the ITIA will be providing constant support to them as always.”
The ITIA and its members will be supported by the RSA and An Garda Síochána who via the roadside checks will be educating drivers on road safety as well as monitoring compliance.
“Throughout the week our members will be making sure that drivers realise that their tyres are the only point of contact between their vehicle and the road and once the tyre goes below the legal limit of 1.6mm there is no room for error. It is so important that road users understand the importance of tyre safety and how to perform basic tyre safety checks on their vehicle. Many road users often only think about tyres once a year, or only when they need to. The cost of new tyres is far less than the cost of penalty points and the potential fine of up to €2,500, not to mention the cost of a life,” O’ Neill explained.
Poor tyre conditions are now the leading cause of vehicles failing their NCT Test. Tyre related failures fall into three categories:
- Tyre tread depth below the legal 1.6mm limit
- Cuts or bulges to a tyre
- Mismatched tyres on the same axle.