The Irish Tyre Industry Association (ITIA) is running a campaign to promote tyre safety, from October 7-13 to coincide with Road Safety Week, which is organised by the Road Safety Authority and An Garda Siochana.
The ITIA tyre safety campaign is being run jointly with the National Tyre Distributors Association (NI) to promote tyre safety on the island of Ireland.
The all-island campaign will be launched, on October 1, at Rally School Ireland in Co. Monaghan with all stake-holders present.
Ahead of Road Safety Week the ITIA will participate in a Roadside Awareness Campaign, October 1-6, where An Garda Siochána will carry out tyre checks at specific checkpoints throughout the country. Gardai will have a tyre expert present at these checkpoints to provide the advice.
The tyre safety campaign will be heavily promoted using social media and a national radio advertising campaign.
Transport Infrastructure Ireland and Local Authorities will also support the campaign with appropriate signage and notices.
ITIA members will take part in the campaign, with posters / signs at retail outlets and will be available to support local tyre safety awareness events.