This week marked the beginning of National Road Safety week, October 4-10. The ITIA has launched its joint campaign with the RSA and An Garda Síochána in order to raise awareness of tyre safety in Ireland.
This year’s campaign officially launched on Monday, October 4 and aims to promote the importance of tyre safety and encourage the public to visit their local registered Irish Tyre Industry Association (ITIA) member for a free tyre inspection.
During Road Safety Week, the RSA and an Garda Siochána will be supporting the efforts of the ITIA by conducting roadside tyre checks throughout the country and anyone found driving on defective tyres may face a fine and up to four penalty points. An increased number of checkpoints are scheduled for Tyre Safety Day, Wednesday, October 6.
Sue O’Neill, CEO of the ITIA said: “Each year, the campaign aims to highlight the benefits of tyre maintenance to the motoring public, which include improved safety; improved car handling and braking; longer tyre life and a reduction in CO2 emissions which helps the environment.
“We hear too often of motorists who only check their tyres just before an NCT, when in reality vehicles tyres should be checked far more regularly and we hope our joint efforts with the RSA and An Garda Síochána can encourage motorists to do just that.”
O’Neill said that the importance of the campaign has “never been greater”, with ITIA members reporting an increasing number of customers who have been unaware of the poor condition of their tyres, specifically when it comes to tread depth and tyre pressure.
To reflect this importance, the ITIA has said it has increased this year’s promotion efforts launching its campaign across radio, social media, print and advertising garage forecourts.
O’Neill added: “Road Safety Week is an excellent opportunity to remind road users that there is no excuse for driving with defective tyres as all ITIA members offer free tyre inspections. This will be echoed by our members throughout the campaign and members received campaign assets that they can use to help support the campaign.”