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ITIA conference to focus on tyre repair, EVs and more

This year the Irish Tyre Industry Association (ITIA) will hold its conference and annual general meeting next month on February 13 at the Hodson Bay Hotel, Athlone. The conference will be followed by dinner and entertainment.

It will be a great opportunity to hear from industry experts on what will be relevant for the tyre industry in 2020 and beyond. This will also be a good reason to network with other ITIA members and discuss current issues. During the day we will have presentations on tyre repair standards; electric/hybrid vehicles, increasing sales through social media, employee training and member benefits.

Speakers include:

  • Dasos Michaelides, general manager at Donnelly Group and chairman of NTDA, Northern Ireland
  • Alan Bithell, chairman of the British Standard steering panel for the tyre repair standard BS AU 159g and director of the Retread Manufacturing Association
  • Aisling Hurley, digital marketing specialist. Founder at TBF (The Business Fairy) Digital Marketing Agency Ltd.
  • Hugh Connor, ITIA Tyre Technician Programme coordinator at Athlone Training Centre LWETB

With an ambitious target of 950,000 electric vehicles on Irish roads by 2030, tyre technicians will need to understand how to work safely around vehicles with high energy electrical systems and how to reduce the risk of injury when encountering these vehicles. This will be explored by Dasos Michaelides of Donnelly Group, who are IMI accredited as a training centre for automotive training in Northern Ireland and also the first dealer group to introduce the fully electric vehicle to the Northern Irish market.

Delegates will also hear how it’s possible for small companies to outperform the big brands utilising digital marketing tools. As 86 per cent of purchasing decisions are influenced by friends, companies can no longer ignore the power of social media and collective decision making by the consumer. In this session the digital marketing scientist Aisling Hurley and founder of TBF Digital Marketing Agency, will show companies how to create a brand story, why it’s important to maximise sales and how to tap into your local market. Aisling has previously advised companies like Morrisons Mini BMW, developed digital marketing strategies and content for British Airways, HSS, Ibec and The Helix amongst others.

This year ITIA has agreed to adopt BS AU 159g: 2013, a standard for tyre repair operating already in the UK. Alan Bithell chairman of the British Standard steering panel for the tyre repair standard BS AU 159g and director of the Retread Manufacturing Association is working with ITIA to roll this out in 2020 and he will highlight the benefits for ITIA members in adopting this standard.

Hugh Connor, programme coordinator for the ITIA Tyre Technician Programme at Athlone Training Centre LWETB will also outline the next training programme and address the issue of skills shortages for our industry.

The Conference will be attended by a cross section from manufacturing, wholesale, retail, equipment suppliers and waste collection agencies. The ITIA AGM will be followed by a great evening of fun with entertainment for partners with dinner and entertainment by The Rensburgs ‘till late.

To book Conference & Dinner – €85pp + vat. book online at or call 045 894 698. To book accommodation please call Hodson Bay Hotel at 353 (0) 90 6442004 and reference ITIA when booking for best rates.