ITIA 2024 Review – Challenges and Opportunities
2024 was a dynamic year for the Irish Tyre Industry Association (ITIA). In an end of year review, CEO Sue O’Neill reflects on the past year’s achievements and challenges, as well as the opportunities that lie ahead in 2025, writes John Loughran.

During a recent annual review with ITIA NEC members, the discussion highlighted another year of significant challenges for the industry. Attracting and retaining staff remains a major hurdle. However, progress has been made following the ITIA’s successful submission to amend the Critical Skills Occupations List.
“With Vehicle Technicians, Mechanics, and Electricians now included, there is hope that this will alleviate some staffing issues, though difficulties persist,” Sue commented.
It was also acknowledged that ITIA’s training programmes, run in partnership with LWETB at the Athlone Training Centre, have significantly contributed to the quality of staff hired over the past year.
Extended Producer Responsibility Scheme
Another pressing concern for ITIA members is the proposed expansion of the Extended Producer Responsibility (EPR) Scheme by the Department of the Environment, Climate, and Communications.
“While the current EPR scheme has successfully managed waste tyres for passenger vehicles, 4x4s, vans, and motorcycles, there are serious industry concerns about removing the derogation for truck, agricultural, and industrial tyres,” Sue noted.
She added: “This move could have unintended consequences for Irish tyre companies and sectors such as agriculture and transport. The current compliance scheme, designed primarily for single-use tyres like those for cars and vans, does not adequately consider the sustainable practices already in place in these sectors. The changes risk imposing unnecessary economic, environmental, and administrative burdens on businesses.”
A key concern for the ITIA is the unique economic and supply chain dynamics in the Republic of Ireland, particularly its ties with Northern Ireland and the UK.
Sue elaborated: “Northern Ireland does not operate a compliance scheme that includes a Vehicle Environmental Management Charge (vEMC). This inconsistency could distort the market, disadvantaging tyre operators in the Republic of Ireland as trade may shift across the border where operating costs are lower.”
She continued: “The ITIA has actively engaged with the Department, submitting a detailed report outlining the unintended consequences of introducing a vEMC for truck, agricultural, and construction tyres. The association continues to advocate for a balanced approach that supports the industry without creating unnecessary disruptions.”
Events and Initiatives in 2024
2024 was a year filled with successful events and initiatives. Highlights included the AGM, Annual Conference, and Dinner in February, as well as the Annual Tyre Industry Golf Open in September, held at Mount Juliet and sponsored by Tyre Trade Journal. Both events were well-attended, offering members valuable opportunities to discuss industry developments, challenges, and opportunities while networking in a relaxed setting.
During Road Safety Week in October, the ITIA ran a highly successful national campaign focusing on Tyre Safety Day. This annual event raises public awareness about tyre safety through increased activity on radio and social media. ITIA members received promotional materials and social media assets to support the campaign, with many reporting increased public engagement on tyre safety.
Looking Ahead to 2025
In 2025, the ITIA will prioritise initiatives to assist members in recruiting staff. By collaborating with wider stakeholder groups, the ITIA aims to develop partnerships that will attract new entrants to the industry. With support from members, the association will highlight the benefits of a career as a Tyre Technician.
A packed schedule of events is already planned to help members navigate the rapidly changing industry landscape:
Thursday, February 27th
Annual Conference and Dinner at the Killashee Hotel, Naas, Co. Kildare.
Open to members and non-members, this event will address industry challenges and opportunities. Attendees will share experiences, learn about new developments, and enjoy networking over dinner and music. To book, contact the ITIA team at info@itia.ie or call 045 894698.
Regional Meetings
A series of regional meetings will bring the association closer to members across Ireland. These meetings will be announced in the ITIA newsletter. Members are encouraged to invite others in the industry who may benefit from attending or are interested in learning more about ITIA.
Thursday, September 4th: Annual Golf Open at Mount Juliet, Kilkenny.
This popular event grows each year. The dinner and evening event in Kilkenny City will also welcome non-golfers, providing a great social opportunity for all members.
Training Courses
Training remains an essential service for ITIA members. Courses planned for March 2025 include the Tyre Technician Course, REACT Course, and EV Level 1 Course. Details will follow early in the New Year, and early booking is advised due to high demand.
“Despite its challenges, 2024 was a busy and productive year for ITIA. Membership numbers have grown, and the association has continued to represent and support members across numerous areas.
As we look ahead,the ITIA extends its heartfelt thanks to all members for their continued support and wishes everyone a very Happy Christmas and a prosperous New Year<” Sue concluded.