Interstate Tire & Rubber Co., the premium-budget tyre manufacturer has ambitious plans for a growing market presence in the replacement market.
At its stand at the Brityrex show from October 7-9, 2014 the company will show a number of new products, that will join the already large range of PCR, TBR, 4×4, Winter, Commercial, SUV and Motorsport
The main objective of Interstate Tires is to introduce the new expanded range of products. With a product portfolio of more than 300 sizes in summer, 280 unique sizes in winter and 60 sizes in Truck, Interstate is now a true full line supplier.
Interstate’s strategy is to further increase their market share in the premium budget segment.. The company will introduce no less than 3 complete new ranges (ECO, RACE DNRT and the IST Run-on-Flat and 87 new sizes. Also on display will be the Interstate Dynacargo truck tyre line with its unique Casing guarantee program.
Building upon successes in the tyre replacement market, Interstate’s new distribution partnerships in various markets resulted into a dramatically increase of sales volume .