Following several years of exceptional momentum, Infinity Tyres is now well established within the European tyre market. The Infinity brand is already synonymous with outstanding value, technical innovation and world-class branding support.

Infinity says the next step to strengthen the band’s identity is to unveil the engine behind the brand – the Al Dobowi Group. That is the essence of Infinity’s latest marketing development, which now displays the tag line: ‘Infinity. Powered by Al Dobowi’.

Al Dobowi is Infinity’s parent company which, having been founded 26 years ago in Dubai to serve the growing tyre and automotive needs of the Middle East, is now a multinational operation with branches worldwide.

Today, the Al Dobowi Group is a leading global player in the tyre sector, offering its clients unique solutions and dedicated to the highest level of customer satisfaction in every aspect. The Group’s automotive product range not only includes ‘cradle to grave’ tyre solutions but also now encompasses batteries, lubricants and technical rubber products.

The Al Dobowi name translates from Arabic to English as ‘the man from Dubai’, and refers directly to its founder and Chairman Mr. Surender Kandhari, who created the company in 1976 after relocating to the United Arab Emirates from his native India to realise a vision of an international tyre and automotive business dedicated to service excellence.

The reasoning behind the change, as Nigel Hampson, Head of Business Development for Infinity Tyres, explained, is to “increase the recognition of our parent company, Al Dobowi, and the values the company embodies as a long-term, reliable and 100% customer-focussed organisation. The Infinity brand delivers more than simply a great product at a competitive price and so emphasising the link to Al Dobowi’s constant focus on service and customer satisfaction is designed to strengthen the Infinity brand strength even further!”