The Al Dobowi Group will attend this year’s Reifen trade show, displaying its high quality and competitively priced Infinity tyres. The leading trade fair for the tyre industry will take place in Essen, Germany May 24-27.

During the four-day show the Al Dobowi Group will showcase its latest updates to the Infinity brand, including improved labeling and new patterns for their PCR, TBR and Agricultural ranges at their stand Hall 7, Booth 7D12.

Infinity will present the enhanced labelling for their PCR summer tyres with more than 58 new improved sizes in their Passenger (Ecopioneer, Ecosis and Ecomax patterns), SUV/4×4 (Enviro) and Commercial /LTR (Ecovantage) ranges. The company has also enhanced the speed/load index for several sizes, in order to strengthen the consumer perception of Infinity as the top tyre brand among other competitors.

The PCR Range has also grown with 19 new sizes and is expected to launch 23 new ones, especially for the Ecomax, Ecopioneer and Ecotrek pattern to meet the requirements of a broader range of costumers.

“We are very much looking forward to our presence at REIFEN this year, as it provides us with an unparalleled opportunity to listen to and talk to our partners and clients and hear what their  needs are for the coming year,” says Mitchell Peeters, Executive Director, Al Dobowi Group. “This is the perfect scenario to launch our latest product enhancements and updates, and show that we are close to achieving our goal of having the perfect tyre for every need and segment”.

New products for truck and agricultural line-up
Infinty will also present its last updates on the TBR Range, with three new tyres for Regional Application Sizes, to meet the specific needs and criteria that this sector demands:
·         TL812 Steer tyre: with excelent wear resistance to optimize the ground-contact shape and self-cleaning S-shaped groove bottoms that can reject the foreign matters
·         DL831 Drive tyre: also with excelent wear resistance optimized by the cap arc design
·         TL863 Trailer tyre: with zigzag pattern groove design to reject stones and screw sipes design for  optimum grip on wet surfaces

During REIFEN, Infinity will also showcase its new LR650 tyre for the agricultural industry. With 10 different sizes, this new 65 series pattern enlarges the product portfolio for this competitive segment.