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Hankook’s new UHP tyres chosen for “TUNE IT! SAFE!” campaign vehicle


The new campaign vehicle for the “TUNE IT! SAFE!” initiative, which stands for safety in tuning, was unveiled at the VDAT (Association of German Automotive Tuners) stand on the Press Day at this year’s Essen Motor Show.

Following the classic tuning concepts of the past few years (VW Golf-R – 2018, Ford Mustang – 2017), this year a hybrid sports car rolled onto the stage – a BMW i8 Coupé. With its new Ventus S1 evo 3 tyres, it is the fourth BMW in the history of TUNE IT! SAFE! campaign ambassadors.

Roland Hehner, Head of Product and Tuning at Hankook Tire Germany confirms: “Hankook tyres are well known for their powerful performance, which makes them very popular with tuners as well. It is important that the focus remains on driving pleasure. But Hankook also takes its social responsibility seriously and as a company always promotes safe and legal tuning. The new campaign vehicle and the related TUNE IT! SAFE! project demonstrate how exemplary tuning can be implemented.”

The striking shape and design of the BMW i8 Coupé are the distinctive features on one of the best-selling hybrid sports car in the world. For the tuning community, a complete wheel set, a carbon aerodynamic kit, vehicle springs set and aluminium pedals round off the sports car’s tuning package. This also applies for the UHP tyres from Hankook – the new Ultra High Performance flagship for passenger cars and SUVs, the Ventus S1 evo 3, in the fitted sizes 245/35 R21 on the front axle and 385/30 R21 on the rear are a good example for exemplary tuning in the spirit of the initiative.

As the manufacturer of a car component which is especially safety-related and always ranks among the top 10 most popular tuning measures, the premium tyre maker says it feels very strongly about the TUNE IT! SAFE! campaign. The initiative by the Federal Department of Transport and the Association of German Car Tuners, which has been sponsored by Hankook from the very beginning and supported by further industrial and institutional partners, is already in its fourteenth year and is now the epitome for safe and legal optimisation of vehicles.

(L-R) Dietmar Olbrich, Vice President Sales & Marketing, Hankook Reifen Deutschland; Han-Jun Kim, President of Hankook Tire Europe; Constantin Buschmann, Chairman of VDAT e.V.; Christian Theis, Head of Directorate – Automotive Engineering, Federal Ministry of Transport and Digital Infrastructure

Not only is the BMW i8 police car safe on the road with the sporty Hankook Ventus S1 evo 3 tyres, the multi-award-winning Ventus UHP flagship tyres of the Ventus line – S1 evo. S1 evo2 and S1 evo2 SUV – have been impressively convincing for quite some time as original fitment tyres on further BMW models and are also factory-fitted by other vehicle manufacturers including Audi, Mercedes-Benz, Porsche and Volkswagen.

The focus on the Hankook stand is on the comprehensive and further completed Ultra High Performance range. It covers the sectors of particularly high-performance original fitment and retrofit wide-base tyres through to UHP road versions for especially sporty SUVs. The new UHP tyre Ventus S1 evo 3 will be seen on European roads from spring 2019 onwards.