Hankook will once again be present at the Essen Motor Show from November 29 to December 8 with its wide range of summer and winter tyres.
The highlight is the Ventus S1 evo 3, which has been available on the European market since this spring, initially in 72 dimensions from 17 to 22 inches. The high-end tyre has already achieved a podium finish in the 2019 summer tyre test out of 53 brands in Auto Bild magazine. The profile was particularly convincing with regard to wet grip and driving behaviour/steering precision.
“This is now the 15th time we have exhibited at the Essen Motor Show and look forward to many interesting discussions with our tuning-inspired fans. The tuning business is very important for the German market. In addition to our wide range of tyres for all seasons, our new flagship Ventus S1 evo 3 is the highlight of this year,” says Dietmar Olbrich, VP of sales & marketing at Hankook Reifen Deutschland.
There will also be prominent football players from the German club Borussia Dortmund and TV presenter Sidney Hoffmann from PS Profis, on the Hankook stand. Added to this will be a visit by René Rast, this year’s DTM season champion, who will drop by the Hankook stand for a meet & greet on the first Saturday of the fair.
E-sport is also an important feature for Hankook at this year’s Essen Motor Show. With race simulators, visitors to the Hankook stand in the Nürburgring e-Sports Lounge can get behind the virtual cockpit and step on the gas. Hot lap tournaments will take place on Saturdays during the fair, accompanied by a presenter from the TV channel Sport1, who will be handing out some great prizes. The main prize is a real taxi race drive in the Seyffarth Audi R8 LMS Cup on a real race track. There will also be a QR code competition on site to win VIP tickets for BVB, Real Madrid, the ice hockey Spengler Cup and DTM races, all of which are sponsored by Hankook.
The tyre maker will remain the main sponsor and exclusive tyre partner of the ‘TUNE IT! SAFE!’ campaign for safe and legal tuning under the patronage of the Federal Ministry of Transport and Digital Infrastructure. The unveiling of the 2020 campaign vehicle will take place on the press day in the presence of the Hankook management team at the VDAT exhibition stand, directly opposite the Hankook exhibition stand.