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Hankook set to exhibit at IAA

Hankook Tyre is exhibiting at the IAA 2017 in Frankfurt, Germany, the world’s largest motor show, September 12-14

In line with the “Future Now” motto of this year’s show, the company will present the tyre technologies of tomorrow at its booth. Alongside design ideas for the mobility concepts of the future, the focus will be on innovations in premium original fitment tyres and the current winter tyre line-up.

Hankook has become an increasingly established name in the European tyre market as original equipment suppliers for leading car manufacturers such as Audi, BMW, Ford, Mercedes-Benz, Opel, Porsche and Volkswagen.

The company’s growth is also reflected in the opening of the new development centre in Korea, the “Technodome” and the company’s own European testing ground for winter tyres in Finland, the “Technotrac”.

In accordance with this year’s IAA motto, Hankook’s booth focuses on the latest trends and developments in the market. Alongside the presentation of a new summer product, the latest line-up in winter tyres will be on show.

This includes the eco-friendly high-performance winter tyre series i*cept which has been extended by several sizes; this winter tyres series has been developed using a special silica compound for central and western European conditions.

Visitors to the Hankook booth can also experience “Future Now” in the Next Driving Lab simulator. The driving experience features the futuristic concept tyre “Ball Pin Tyre”, and can be simulated on a large screen with an interactive 360-degree view.