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Hankook puts kids centre stage at UEFA Europa League matches

As a sponsor of the UEFA Europa League and patron of the “Centre Circle Carrier program” at UEL matches, premium tyre maker Hankook has been able to provide kids aged 13-16 with the opportunity to be a part of the pre-match ceremony since 2016.

It gives the kids the chance to become a part of the excitement and walk onto the pitch, carrying the centre circle flag during the team line-ups.

On Thursday, March 7, Hankook invited two kids and their parents along to watch Chelsea host Dynamo Kyiv at Stamford Bridge. After the pre-match ceremony, both kids watched the round of 16 clash from VIP seats with their parents.

The two participants for the match in West London were chosen by Brake, a UK charity that works to stop road deaths and injuries by campaigning for safer roads and supports people bereaved or injured in road crashes.

Brett Emerson

Brett Emerson, Managing Director at Hankook Tyre UK commented: “The Centre Circle program is an opportunity for Hankook to share the excitement of football with its younger fans and as an advocate of road safety, Hankook supports the Brake charity in their quest to stop the tragedy of road deaths and injuries, and to make the streets and communities safer for everyone.”

In 2015 the tyre maker announced the continuation of its sponsorship contract with the UEFA Europa League, therefore being an official partner to the club competition until the end of the 2020/2021 season.

Heads from Youth Groups or Road Safety Charities can sign up at the Hankook website for the chance to hold the centre circle flag during a UEL pre-match ceremony.