Having opened a new brach office in Vienna, Hankook has said it is aiming for a “double-digit market share” in Austria and Switzerland, and to better establish the brand in both countries.
Sanghoon Lee, president of Hankook Tire Europe said: “For us, developing the Swiss and Austrian markets with a new branch office is essential for Hankook’s strategic expansion in Europe. Now we can offer an even better service to our customers there and locally support the demand for our premium tyres.”
Soowon Chang, MD of Hankook Austria and Switzerland added: “With the expansion of our sales team to Austria and Switzerland, we want to grow sustainably in both countries and significantly increase our market share.
“We will intensify the support of our Austrian and Swiss customers with the new Viennese branch office to fully leverage our brand potential in the future.”