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Hankook looks back on successful Design Insight Forum


Hankook Tire is looking back on a very successful Design Insight Forum, which the company says is a place to cultivate future leaders and unveil ‘Best of the Best’ new cutting-edge concepts of ‘Design Innovation 2016’.

‘The Design Insight Forum’ has been held every year since 2004 under the theme of future driving environment. This year, the forum covered not only tyre-centered smart mobility in the future mega cities under the theme of ‘Connect to the Connected World’, but the latest auto-tech trend regarding fast-changing automotive market and tyre technology for the future electric vehicle.

Design Innovation, which has been executed three times since 2012, is Hankook Tire’s sponsor programme, collaborates with the world’s renowned design universities’ students. This year, the programme was executed in collaboration with senior industrial design students in University of Cincinnati to suggest mobility in the future mega cities in the forms of self-driving and connected cars, and car-sharing.

The winning works resulted in numerous patents as well as awards at world’s leading design awards, including IDEA, IF awards and Red Dot Design Awards. Last year, Innovative Boostrac Concept Tire, which was a part of Design Innovation 2014 project, won Luminary of Red Dot Award.