GT Radial Champiro FE1 range extended

Giti Tire has introduced nine new sizes to the GT Radial Champiro FE1 portfolio, giving the tyre over 95 per cent coverage of its target automotive market sector.

Positioned as an all-round premium passenger car tyre, and set to become one of the brand’s biggest sellers, the product is aimed at performance C and D segment vehicles with a comfort element, including such bestsellers as the VW Golf, Peugeot 308 and Kia C’eed.

Now available in 24 unique sizes, the GT Radial Champiro FE1 ranges from 175/65R15 through to 225/55/R17 with speed index from H to W.

The tyre has been designed to deliver superior lifetime and advanced wet performance by featuring optimal water dispersion. Furthermore its features a new compound that reduces heat generation and improves overall rolling resistance.

Other design attributes include a completely new profile for a quiet and comfortable ride, and a variant pitch arrangement of the tread that significantly reduces noise emissions.

Brian McDermott, Managing Director – UK for Giti Tire, said: “Like all tyres in the GT Radial portfolio, the Champiro FE1 has a clearly defined size range and target automotive audience, both in terms of the vehicle and each individual driver’s requirements. The new sizes increase our coverage still further.

“It ensures when it comes to the point of sale that the correct GT Radial product can be easily identified and offered to the customer, knowing that the proposition of price and performance are closely matched to their expectations.

“As our leading premium all-round passenger car tyre, the Champiro FE1 will become an increasingly popular choice in the mid-market for motorists seeking superb mileage, safety, a quiet and smooth drive, great handling and an eye on fuel savings.”