GRI and First Industrial Tyres partnership going from strength to strength
First Industrial Tyres’ (FIT) long-standing partnership with GRI, the premium specialty tyre manufacturer, continues to go from strength to strength in Ireland, on the back of offering premium products, at competitive prices, backed up by high levels of customer service, Lorraine Mitchell of First Industrial Tyres Irl Ltd, told TyreTrade.ie.
GRI’s collaboration with FIT began in 2010, marking the start of a fruitful alliance in the industrial tyre sector. Over the years, FIT has played a crucial role in making tyre replacement services seamless for customers across the UK and Ireland.
“With a dedicated fleet of mobile presses, FIT ensures nationwide service excellence,” said Mitchell. “We have expanded our operations into Northern Ireland and the Republic of Ireland, solidifying our presence across 11 key locations, including London, Dublin, Suffolk, Peterborough, Birmingham, Hull-Yorkshire, Washington-Newcastle, Preston, Stoke, Bristol, Andover, and Northern Ireland.”
Mitchell added: “FIT’s growth in the UK and Ireland market is a testament to our commitment to customer service and innovation. With an increasing demand for reliable specialty tyres, we have established ourselves as a trusted partner in the industry. Our focus on efficiency, responsiveness, and technical expertise ensures customers receive the right tyres with minimal downtime.”
As FIT has grown over the past two decades, GRI has evolved in tandem by developing new products and brands to meet the dynamic needs of the Specialty Tyre industry, as Mitchell explains. “GRI’s Material Handling tyre brands successfully cater to a range of market segments, including premium, mid-range, and value products in the UK and Ireland,” she said. “By continuously enhancing its Material Handling tyre portfolio, GRI competes with some of the most renowned names in the industry.”
Mitchell continued: “GRI’s dedication to research and development has led to the creation of advanced tyre solutions tailored for various industrial applications. In 2020, GRI commenced the construction of a large mixing facility for tyre compounds, emphasising its focus on quality and consistency. In 2021, the company further expanded its Specialty Tyre plant, reinforcing its commitment to staying ahead in the industry. These strategic moves have enabled GRI to provide FIT and our customers with an even broader and more advanced range of specialty tyres.”
The Specialty Tyre industry continues to evolve, driven by technological advancements, changing customer needs, and global economic shifts. With FIT’s robust service network and GRI’s innovative tyre solutions, Mitchell is confident that the partnership is well-positioned to capitalise on these trends and drive growth in the UK and Ireland.
“The increasing demand for durable, high-performance tyres in industries such as logistics, warehousing, and manufacturing presents a significant opportunity,” she said. “As businesses continue to prioritise efficiency and sustainability, GRI’s high-quality tyres, backed by FIT’s seamless distribution and installation services, will play an essential role in meeting market demands.”
For more information on the GRI specialty tyre range, contact Lorraine Mitchell at First Industrial Tyres in Rathcoole, Co Dublin on 01 4504650 or email lorraine@firstindustrialtyres.ie.