Goodyear is to continue its role as official tyre partner of the Nürburgring, extending the tyre company’s long relationship with the famous German circuit.
The new partnership sees Goodyear extending its tyre support to the entire Nürburgring fleet, including the Nürburgring Driving Academy, the Ring°kartbahn and the off-road park. The extended collaboration means that all company vehicles in the Nürburgring fleet will be fitted with tyres from Goodyear’s extensive summer and winter portfolio.
As part of the partnership, Goodyear will expand its brand presence on one of the world’s most famous and challenging race tracks.
The tyre manufacturer will have the status as official tyre partner of the Nürburgring and can use the Nürburgring Partner logo as part of its brand communication.
“We are very pleased to further intensify our long-standing successful cooperation with the Nürburgring,” explains Dr. André Weisz, MD consumer at Goodyear Germany. “We are convinced that the status of official tyre partner will further increase our visibility in Germany as a leading tyre manufacturer, especially in the UUHP (Ultra-ultra high performance) segment. The increased visibility of the Goodyear brand on the prestigious circuit also underlines the long motorsport heritage of the Goodyear brand and its return to German racing.”
Goodyear has had an official partnership with the circuit for over 10 years. This extension includes Goodyear branding at the circuit and the rebranding of the VIP lounge directly above the start-finish straight.