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Goodyear launches UltraGrip Performance+ SUV

Goodyear has introduced the UltraGrip Performance+ SUV, a new tyre range for the growing SUV and crossover market.

The tyre maker says this new range offers consumers a technology-packed winter tyre that increases the versatility and contributes to the safety of their vehicles.

The Goodyear UltraGrip Performance+ for conventional cars has already been acclaimed as a test winner by Auto Bild in a test of 11 winter tyre brands.

Now, Goodyear says the UltraGrip Performance+ SUV takes this award-winning technology and offers it in a package designed for the increasingly important SUV market.

Goodyear claims it has developed a package of technologies to put UltraGrip Performance+ SUV at the forefront of the market.

The tyre maker says the new range offers 13 per cent more mileage and improved performance in all winter conditions compared to its predecessor. This has been achieved by integrating several innovations into the UltraGrip Performance+ SUV.

This includes ‘Mileage Plus Technology’, where high tread elasticity results in better wear resistance, improving durability and mileage.

Goodyear’s ‘Winter Grip Technology’ is a new compound that enhances rubber elasticity at low temperatures providing increased grip on both snow and ice.

The tyre maker has also integrated its ‘Traction Protect Technology’, which features an advanced resin that improves the tyre’s deformation and reformation capabilities. As a result, braking forces can be transmitted into grip faster.

Laurent Colantonio, Goodyear’s regional technology director, Consumer Tires EMEA says: “The UltraGrip Performance+ SUV combines our test-winning winter technologies with our expertise in developing tyres for the demands of SUV, 4×4 and crossover drivers.

“Many of these drivers are attracted to these types of vehicle by a desire for safety, traction and versatility. UltraGrip Performance+ SUV gives these drivers a tyre that delivers in the most demanding winter conditions.”

The wide range features 33 SKUs from 16 to 20 inches. This covers a vast range of SUVs and crossovers from the compact urban segment through to premium large 4x4s.